Beautiful content that won't get you a compliance letter.
I run the social media for aesthetic clinics across Canada, the design, the captions, the strategy, all built from the ground up to follow the health-advertising rules your College enforces. So your feed looks like your work, and never puts your licence at risk.
A free, no-pressure review of your current Instagram. I'll show you exactly where you're offside.
Free Instagram audit
I'll flag every post that breaks the advertising rules, before a regulator does.
Why this is different
Most agencies can make it pretty. Almost none can keep it compliant.
Aesthetic medicine is regulated health advertising. The generic social-media crowd doesn't know the rules, so they hand you content that looks great and quietly exposes you to complaints, fines, and College scrutiny. I build every post to the rules first, then make it beautiful.
Rules first, always
Every caption, graphic, and story is checked against the health-advertising standards before it's ever scheduled. Compliance isn't a review step, it's the starting point.
Design taste that sells
Clean, elevated, on-brand content that looks like the calibre of your clinic, not a template. The kind of feed that makes a first-time patient trust you before they call.
Modern tools, more output
Modern tools let me produce a steady, high-quality stream of content without the agency price tag or the month-long turnarounds. You get more, faster.
A local team you can reach
No offshore team, no account manager, no ticket queue. You get a direct line to a small local team, and aesthetics is a specialty of ours, so we actually know your world.
The three rules generalist agencies get wrong
No discounts or incentives
Price promotions, "book this week and save," package deals framed as savings, offering inducements for regulated treatments crosses the line. I grow bookings without them.
No patient testimonials
Testimonials for medical and cosmetic-medical services aren't permitted. I build trust with education, credentials, and outcomes framed the right way instead.
Before and afters, done right
Result photos need documented, informed consent and careful framing. I keep a consent trail and present them so they're compelling and defensible.
Who I work with
Aesthetics is a real specialty of ours.
Aesthetics is a sector I've gone deep on. Knowing the treatments, the regulations, and the content that actually brings patients through the door means your feed is handled by someone who genuinely knows this world.
Medical spas
Injectables, skin, and laser clinics that need a feed as polished as their treatment rooms.
Aesthetic and cosmetic clinics
Physician and nurse-led practices where the advertising rules are strictest and the stakes are highest.
Skin and wellness studios
Advanced facials, microneedling, and medical-grade skincare that live in the grey zone and need a careful hand.
Why clinics hand this off
You're a clinician, not a content studio.
Posting well takes hours you don't have, so it ends up done at 10pm or not at all. And one wrong post can quietly put your licence at risk. Meanwhile the generalist agencies charge a premium and still don't know the rules that govern your advertising.
The posting takes hours you don't have. It ends up done late at night, or it doesn't happen at all.
One wrong post, a discount or a testimonial, can put your licence and reputation at risk without you realizing.
Generalist agencies charge a premium and still don't know the rules that govern how you can advertise.
One compliance complaint can cost you far more than a year of this. The hard part was never the posting. It's doing it well without risking your licence.
See the packages →Packages and pricing
Three packages. Every one compliance-checked.
Strategy, design, captions, scheduling, and a documented compliance pass, in all three. Month to month, no contract.
Essentials
For a solo or single-treatment clinic getting consistent and compliant.
- ✓12 posts a month on Instagram or Facebook
- ✓Custom graphics in your clinic's brand
- ✓Captions written to the advertising rules
- ✓A monthly calendar you approve
- ✓A compliance pass on every post
Signature
For an established clinic ready to grow its patient base.
- ✓Everything in Essentials
- ✓16 posts a month across Instagram and Facebook
- ✓Weekly Stories and monthly Reels
- ✓Consent-managed before and after content
- ✓DMs and comments handled for you
- ✓Priority text support
Authority
For a multi-provider or multi-location clinic that wants to lead the market.
- ✓Everything in Signature
- ✓20+ posts a month including Reels
- ✓Daily Stories and full community management
- ✓Google review replies and reputation
- ✓Launch and campaign support for new treatments
- ✓A monthly 30-minute strategy call
All plans are month to month. No setup fee games, no lock-in. If it's not working, you leave.
Also available
Need a website to match?
We design clean, on-brand clinic websites, built to the same advertising rules as your feed.
How it works
It starts with a free audit of your feed.
Before you spend a dollar, I'll tell you exactly where your current social media stands, on both taste and compliance.
Free compliance audit
I review your Instagram against the advertising rules and flag every post that puts you at risk. Yours to keep, no strings.
Strategy and brand fit
We set goals, look at your competitors, and lock the look, voice, and content plan for your clinic.
You approve the calendar
Every post is compliance-checked and sent to you before it goes live. Nothing ships without your green light.
Post, engage, report
I publish on schedule, manage your community, and send a clear monthly recap of what's working.
Common questions
Straightforward answers.
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Start here
Get your free compliance audit.
Send me your clinic's Instagram and I'll show you where you stand, on taste and on the rules. No pitch required.
- ✓A plain-language review of your current feed
- ✓Every post that's offside, flagged
- ✓Zero obligation, yours to keep
Prefer email? brynn@socialb.ca, I reply within a day.
You're all set.
Thanks. I'll review your feed and get back to you within 24 hours with your audit. Watch for an email from brynn@socialb.ca.